Hi, I'm Shaq.

I'm a marketing consultant based in Toulouse, helping small businesses create content that resonates with target audiences — websites, social media, emails, all of it.

How I Got Here

After graduating Duke University, I completed my MBA at Dominican University of California, focusing on marketing and finance.

I spent most of my career in the US working across different parts of businesses including marketing, sales, operations, and even finance. At Gridiron Sports, I managed social media for for a high-growth start-up and built a high school internship program where I'd guide students through writing blogs about our events for email campaigns, then I would edit their work before it went live. 

At Optimizely, I created email campaigns targeting over 100 businesses to convert prospects to purchase the companies marketing SaaS platform. At Harnham, I ghostwrote blog posts about business intelligence and data engineering (yes, I had to learn what those were). I even helped create multiple 25-page commercial real estate offering memorandum on InDesign, which taught me the painful lesson that layout matters just as much as copy. 

My wife is French, so we moved to Toulouse at the end of 2023 for new opportunities and to be closer to her family. Turns out, starting fresh in a new country gives you a lot of empathy for others experiencing similar challenges (people maintaining or launching businesses while living in a "foreign" or a new  country.)

What I Actually Do

I love taking prospects on a journey. A digital journey that transcends the city streets and are traveled through a website,  email sequences, or social media posts. For me, great marketing is storytelling, and I'm someone who thinks about how all the pieces fit together to move people from "who are you?" to "let's work together." or "I want to buy this."

Because I've worked in multiple parts of organizations (not just marketing), I understand real life constraints. As a business owner, I know you're juggling a thousand things at once. I know budgets are tight. I know you need content that meets your goals, rather than lifeless content that looks nice but doesn't move the needle.

Want to see examples of my work? Check out my recent project.

A Few Other Things About Me

I played Division 1 football at Duke University and was an NCAA Academic All-ACC selection. During my time there, I was part of a historic run in Duke football history — 4 bowl game appearances, 1 bowl championship, an ACC Championship appearance, and the record for most wins in a season in Duke football history. I was a recipient of three team awards: the "Sonny Falcone," "Perseverance," and "Best Backfield Player" Awards.

This period shaped my discipline, perspective, and commitment to excellence that I carry forward in everything I do.

These days, my priority is being a great dad and husband. My family means the world to me. I'm also learning French (currently beginning A2 level — slowly but surely). If you see me at a café staring off into space trying to conjugate French verbs, say hi. I always enjoy meeting new people.

Why Work With Me?

I consider myself more than just a writer. As I mentioned above, I have been on the sales side, the operations side, the marketing side, and the finance side. I understand how businesses actually work. I use that knowledge to create content that fits where your company is now and where you're trying to go.

I'm also someone who believes in continuous improvement for myself and for the processes I build. I'll deliver high-quality work autonomously, but I'm always open to collaboration and feedback.

Let's Talk!

If you need help with your marketing, let's schedule a free 15-minute discovery call to see if we're a good fit. I'm based in Toulouse but work with clients anywhere.