Marketing Case Study: Startup Launch - 172 Visits in First Month

THE RESULTS

• 172 website visits in first month (from zero) 

• 1,263 avg Instagram views/months over 3 months 

• 1,665 avg Facebook views/months over 3 months 

• 1,213 LinkedIn impressions + 61 reactions 

• Complete digital ecosystem delivered in 6 months despite technical challenges: rebuilt website, social media presence, email marketing system, and business development materials

THE CHALLENGE

French relocation services startup needed a complete digital presence to launch services helping English speakers move to France. Previous technical partnerships had fallen through, leaving an incomplete website, no social media accounts, and no marketing infrastructure.

The project required rebuilding everything from scratch, coordinating with external developers and PR teams, and managing multiple technical setbacks - all within a 6-month timeline and limited budget.

WHAT I DELIVERED

Website & SEO

• Complete website copywriting and design covering 10+ pages, 2,000-word multi-regional guide

• SEO analysis and keyword strategy using SEMrush

• Google Business profile setup to improve local search visibility

Social Media

• Account setup and recovery (Instagram, Facebook, LinkedIn)

• 60+ social media posts across 3 platforms 

• 11-week content strategy for marketing and operations

Email Marketing

• Email welcome sequence (4 emails)

• Newsletter template with copy

• MailerLite setup and subscriber management

Business Development

• French university partnership pitch deck 

• 20-page pricing document for business development

• New membership service structure

• PR campaign content support document

Project Management

• Coordinated with external developers, PR team, and contractors

• Managed timeline despite technical setbacks

• Delivered complete ecosystem in 6 months