French based startup needing complete digital presence built from scratch (website, social media, SEO strategy, and business development materials). 

Social Media Content:

Created 60+ platform-specific posts using the client's existing Canva Pro account to work within the given budget constraints. All copy was drafted in Google Docs for client collaboration, readability, and feedback. Scheduled content using Meta Business Suite (Facebook/Instagram) and LinkedIn's native scheduler.

Website Development:

The website was built on Squarespace to ensure the client could easily edit and maintain the site without technical expertise, a key improvement from their previous WordPress experience. Sourced images from royalty-free stock sites and Adobe Stock, edited in Canva and Adobe Lightroom. All website copy developed collaboratively via Google Sheets.

Project Management:

Used HubSpot & Google Sheets for project tracking and Mailerlite for email campaign management and contact organization.

My Role:

Served as the client's sole marketing resource, functioning as their virtual marketing director. Worked directly with the CEO and founder to develop strategy, create content, and execute all marketing initiatives.

Collaboration:

Maintained close collaboration with the client throughout the project, ensuring all deliverables aligned with their vision and business goals. Occasionally coordinated with client partners, customers, PR managers, and other contractors to gather insights and refine content strategy.

Approach:

Developed marketing ideation, content creation, and strategy autonomously while maintaining complete transparency through regular feedback loops. This allowed the founder to focus on service delivery while knowing marketing was handled strategically.