How I helped:
Complete website copy and design (10+ pages, 2,0000-word multi-regional guide)
SEO analysis and keyword strategy using SEMrush
60+ social media posts across 3 primary platforms (Facebook, Instagram, LinkedIn)
Email welcome sequence [4] template with copy and Newsletter template
Pitch deck for universities and 20-page pricing document for business development
Google Business profile setup
Aided founder in creating new subscription/membership services and consultancy call pricing
11-week content strategy
Strategy for company's marketing & operations
Results:
172 visits in first month post-launch of new website
Instagram: 1,263 view average/month over 3-months
Facebook: 1,665 view average/month over 3-months
LinkedIn: 1,213 impressions & 61 reactions over 3-months
Complete digital ecosystem built (website, social media, email, BD materials)
Client went from zero web presence to professional brand
Timeline: 6 months | Role: Virtual Marketing Director
Created 60+ platform-specific posts using the client's existing Canva Pro account to work within the given budget constraints. All copy was drafted in Google Docs for client collaboration, readability, and feedback. Scheduled content using Meta Business Suite (Facebook/Instagram) and LinkedIn's native scheduler.
The website was built on Squarespace to ensure the client could easily edit and maintain the site without technical expertise, a key improvement from their previous WordPress experience. Sourced images from royalty-free stock sites and Adobe Stock, edited in Canva and Adobe Lightroom. All website copy developed collaboratively via Google Sheets.
Used HubSpot & Google Sheets for project tracking and Mailerlite for email campaign management and contact organization.
Served as the client's sole marketing resource, functioning as their virtual marketing director. Worked directly with the CEO and founder to develop strategy, create content, and execute all marketing initiatives.
Maintained close collaboration with the client throughout the project, ensuring all deliverables aligned with their vision and business goals. Occasionally coordinated with client partners, customers, PR managers, and other contractors to gather insights and refine content strategy.
Developed marketing ideation, content creation, and strategy autonomously while maintaining complete transparency through regular feedback loops. This allowed the founder to focus on service delivery while knowing marketing was handled strategically.